Successfully branded and positioned as one of Taif’s most desirable residential masterplans. Strong pre-sales and ongoing plot sales due to location, flexibility, and marketing strategy. Elevated public perception of the area through a clear brand narrative and targeted outreach. Project contributed to the sustainable expansion of the real estate market in Taif, aligning with seasonal tourism and long-term investment trends. Managed to completely sell all plots by SAS’s sales team with minimal need for advertising.