Project positioned as a future commercial landmark in Makkah due to its location, scale, and architectural design. Enabled early sales launch through off-plan licensing, unlocking capital and accelerating market engagement. Regulatory milestones achieved efficiently, ensuring timely progression toward construction and marketing phases. Strategic sales and marketing approach designed to appeal to both pilgrim-related investment buyers and institutional real estate investors. Project was halted by the Royal Commission of Makkah for review of permitted heights.